As one of the world’s largest and most influential trade events, the China Import and Export Fair (commonly known as “Canton Fair”) serves as a core hub connecting global buyers with China’s top-tier manufacturing and innovation ecosystems. The 138th Canton Fair, held in Guangzhou, achieved remarkable results—covering a total exhibition area of 1.55 million square meters, it attracted over 32,000 exhibitors (including 3,600 new participants) and more than 207,000 pre-registered buyers from 217 countries and regions. Adopting an online-offline integrated model, the Canton Fair not only showcases a wide range of high-quality products but also provides an unparalleled opportunity to build long-term mutually beneficial cooperative partnerships. For international customers seeking cutting-edge products and reliable suppliers, the Canton Fair is an unmissable business destination.

To help global buyers plan their itineraries accurately and meet their needs efficiently, this session of the Canton Fair is held in three phases categorized by product types. Each phase has a distinct theme and focused highlights, fully covering diverse fields from industrial manufacturing to consumer goods:

Phase 1 (October 15-19): Focus on Advanced Manufacturing

Core exhibits include electronic home appliances, industrial automation and intelligent manufacturing equipment, vehicles and auto parts, lighting and electrical products, hardware tools, new materials, and chemical products—collectively demonstrating China’s technological strength and innovative achievements in the high-end manufacturing sector.

Phase 2 (October 23-27): Feast of Quality Home Furnishings

This phase features categories such as household items, gifts and decorations, building and decorative materials, bathroom equipment, and furniture. It covers a rich range of products including daily-use ceramics, craft gifts, and smart home hardware, catering to the global demand for upgraded home consumption.

Phase 3 (October 31-November 4): Collection for a Better Life

Exhibits here include toys, maternal and infant products, fashion clothing, shoes and bags, home textiles, stationery, medical and health products, medical devices, food, and sports and leisure goods—accurately connecting to the mass consumer market and health & leisure market.

Exhibition transition periods are scheduled between phases (October 20-22, October 28-30) to ensure the smooth connection of each phase. Meanwhile, each phase includes an import exhibition area, further enriching the breadth and depth of trade exchanges.

Highlights of the Top 10 Cross-Border Popular Products

Canton Fair’s exhibits cover numerous fields, with a particular focus on intelligent, green, and innovative products that meet global market demands. Below are 10 representative popular products from different categories, each with unique market potential:

1. Robotic Arm Massage Bed (Medical & Health Equipment)

This high-end health care device integrates precision robotic arm technology with human body scanning functions. It can automatically identify acupoints and customize massage intensity and techniques according to user preferences, allowing users to enjoy spa-level experiences at home or in commercial venues. Equipped with thermotherapy and vibration functions, it effectively relieves muscle tension and promotes blood circulation—precisely meeting the growing global demand for home health care.

2. Intelligent Land-Air-Water Multi-Functional Spherical Robot (Smart Devices)

As an all-round innovative product in the robotics field, this spherical robot enables seamless movement across land, water, and air scenarios. Its compact spherical design gives it excellent mobility, and the built-in cameras and sensors allow it to perform real-time monitoring, data collection, and remote control tasks. It is applicable to multiple fields such as environmental monitoring, search and rescue operations, and industrial inspections, meeting the needs of different industries for flexible multi-scenario equipment.

3. High-Altitude Curtain Cleaning Robot (Smart Home Appliances)

Specifically designed for safe and efficient cleaning of high-altitude curtains, this robot removes dust and stains via vacuum adsorption and ultra-fine fiber cleaning pads without damaging the fabric. It is equipped with obstacle avoidance technology and adjustable cleaning path functions, enabling it to adapt to curtains of different materials and heights. Widely used in hotels, office buildings, and high-end residences, it reduces labor costs while improving cleaning efficiency.

4. AI-Powered Smart Refrigerator (Home Appliances)

This smart refrigerator takes the lead in integrating the DeepSeek large model, supporting voice control and intelligent food management. Users can adjust storage modes with simple voice commands; the refrigerator can also recommend personalized recipes based on stored ingredients and dietary needs, and provide real-time monitoring of food freshness and healthy eating advice—aligning with the global trend of smart home living.

5. Three-Tub Washing Machine (Home Appliances)

As an innovative product in the laundry equipment market, this integrated three-tub washing machine can wash different types of clothes simultaneously. It is equipped with AI automatic detergent dispensing, precise fabric care modes, and a dedicated washing compartment for delicate items such as bras. Its energy-saving design and multi-functional features meet the diverse needs of modern families.

6. 75% Recycled Composite Building Materials (New Materials)

Made from 75% recycled materials, this eco-friendly building material reduces carbon emissions by 1.2 tons per ton of product, with a carbon footprint only one-third that of traditional ceramic products. It boasts exceptional durability (service life exceeding 15 years) and can maintain stable performance in extreme temperatures ranging from -40℃ to 80℃. Certified by the Global Recycled Standard (GRS), it is widely used in furniture, bathroom accessories, and decorative items, and is highly favored by markets with strong environmental awareness.

7. Grade A Firewall Panel (Building Materials)

Combining the natural texture of solid wood with excellent fire and water resistance, this wall panel redefines building safety standards. Easy to install, it is suitable for both residential and commercial buildings, meeting the strict safety requirements of markets in Europe, South America, Southeast Asia, and other regions. With the dual advantages of safety and aesthetics, it has become a popular choice among global buyers.

8. 100% Waterproof WPC Outdoor Flooring (Building Materials)

This Wood Plastic Composite (WPC) outdoor flooring addresses the pain points of traditional wood flooring (e.g., easy deformation and decay) with full waterproof properties, enabling it to withstand harsh weather. Lightweight yet sturdy and durable, it is suitable for extreme environments such as coastal areas and deserts. It provides a one-stop procurement solution for construction projects, reducing logistics costs by approximately 20% and shortening project cycles.

9. Solar Photovoltaic Modules (New Energy Products)

As a core component of renewable energy systems, these high-efficiency solar photovoltaic modules adopt advanced technologies to enhance energy conversion efficiency. With the advancement of global carbon neutrality goals, demand for solar products has surged— inquiries in the European market alone increased by 67% year-on-year. They are widely used in residential, commercial, and industrial solar energy projects.

10. Surgical Robot (Intelligent Medical Equipment)

Debuting in the newly added intelligent medical exhibition area of the Canton Fair, this surgical robot enables precise minimally invasive surgeries, shortening patients’ recovery time and improving surgical outcomes. The global intelligent medical market is expanding rapidly, with exports of related products expected to grow by 30% year-on-year—attracting great attention from international medical institutions.

Unlocking Lucrative Business Opportunities

The value of the Canton Fair goes far beyond product displays; it serves as a catalyst for profitable business cooperation, offering multiple opportunities for international customers:

1. Enter High-Growth Niche Markets

Emerging fields such as smart devices, green building materials, and intelligent medical equipment are experiencing strong growth. Inquiries for smart devices account for 17% of the total exhibition inquiries, while transaction volume of green products makes up 28% of the total transactions. By cooperating with Chinese exhibitors, international buyers can take the lead in entering these high-potential markets and gain a first-mover advantage.

2. Access Cost-Effective Customized Solutions

Chinese manufacturers excel at providing cost-effective products, and most exhibitors offer Original Equipment Manufacturing (OEM)/Original Design Manufacturing (ODM) services—enabling customization based on regional market preferences, regulatory requirements, and brand positioning. For example, building materials suppliers can provide free sample customization and joint R&D support to meet specific project needs.

3. Build Reliable Long-Term Cooperative Partnerships

The fair gathers over 32,000 verified suppliers, including well-known enterprises and innovative startups. 87 of the world’s top 100 retailers participate, providing buyers with the opportunity to connect directly with core players in the global supply chain. Buyers can inspect products on-site, negotiate terms, and establish stable supply relationships—reducing cross-border trade risks.

4. Boost Efficiency with Digital Trade Tools

The Canton Fair’s “online + offline” dual model significantly improves trade efficiency. Its digital platform enables intelligent supply-demand matching, shortening each buyer’s decision-making time by an average of 6 hours per day; blockchain traceability services cover over 12,000 types of exhibits, reducing cross-border trade disputes and ensuring product authenticity.

5. Tap into Diversified Market Demands

The fair attracts buyers from both traditional and emerging markets: buyers from the EU and the US show strong interest in green and intelligent products, while markets along the “Belt and Road” Initiative, the Middle East, and Latin America have a growing demand for customized solutions. For instance, Middle Eastern buyers seek high-temperature-resistant building materials, and the South American market prefers modular building products. This demand diversity helps buyers expand their product portfolios and cover multiple regional markets.

New Online Participation Option: Seize Opportunities Without Being On-Site

Even if you cannot attend the Canton Fair in person, you can still easily participate in this global trade event and not miss any potential opportunities. Based in Guangzhou, Sourcingyuan is a professional procurement agency deeply rooted in the local market, with rich experience in participating in the Canton Fair. The company not only attends each phase of the fair on-site but also provides exclusive online accompanying services for global customers—via real-time mobile connections, it offers a “virtual fair tour”: displaying details of popular exhibits up close, explaining product technical parameters and market advantages synchronously, and connecting buyers with exhibitors for real-time consultations and negotiations. With Sourcingyuan’s localized resources and professional services, you can fully understand fair dynamics, explore high-quality business opportunities, and efficiently complete supplier screening and initial cooperation connections—all without traveling, making the commercial value of the Canton Fair easily accessible.

Beyond Product Procurement: Additional Value of the Canton Fair

In addition to product procurement, the Canton Fair offers various value-added activities to support business development, including 435 new product launches and 348 “Trade Bridge” matching meetings. These activities have facilitated one-on-one negotiations between 763 buyers and 1,747 suppliers, with a total intended procurement value exceeding USD 850 million. International organizations such as UNICEF also hold special procurement information sessions to share global tendering processes and cooperation opportunities.

The Canton Fair is more than a trade exhibition—it is a dynamic platform connecting global market innovation, supply, and demand. With its rich range of cutting-edge products, reliable supplier resources, and efficient trade services, it provides international customers with an excellent opportunity to expand their businesses, access new technologies, and build long-term cooperation. Whether you are looking for smart home devices, green building materials, or advanced medical equipment, the Canton Fair is the key to tapping into the full potential of China’s manufacturing industry and thriving in the global market. We sincerely invite you to participate in this global trade feast and turn opportunities into tangible success.