For aspiring entrepreneurs, the 138th Canton Fair is a core platform to discover high-quality supply sources and identify profitable business paths. This session focuses on smart living, new energy, and intelligent technology, featuring a range of innovative products with strong market potential. Combined with diverse online and offline sales channels, it offers a clear path to profitability. Below is a comprehensive guide covering product selection, channel strategies, risk avoidance, and profit analysis.

I. Promising Entrepreneurial Products at the Canton Fair: Curated for Innovation and Marketability  

(1) 3 Core Potential Products (Verified Exhibits with High Profit Margins)  

1. Solar Backpack

• Product Highlights: Sleek and minimalist design. Integrated with high-efficiency 13W/30W/60W solar panels, supporting dual USB-A/USB-C port charging. Crafted with wear-resistant and water-repellent fabric plus a combination lock for security. Spacious enough to hold a laptop, perfectly suitable for outdoor trips and business commutes, effectively solving the anxiety of running out of power.
• Price Comparison: Factory price in China is approximately 180-350 RMB (graded by power). Selling price on Amazon Global is 39.99-89.99 USD (about 285-640 RMB), with a single-product profit margin of 58%-83%.
• Suitable Scenarios: Versatile sales channels available, including offline supermarkets, online e-commerce platforms (e.g., Amazon, AliExpress), and brand specialty stores. OEM/ODM customization services are also offered, allowing adjustments to logos, color schemes, power configurations, and functional modules based on customer needs. Compatible with various cooperation models such as brand partnerships, distributor purchases, and corporate gift procurement.

2. Customizable Visual Keyboard (“Feifandi D6”)

• Product Highlights: Equipped with 15 customizable LCD keys, supporting one-click activation of complex operations (e.g., game combos, office shortcuts). Features 15 lighting modes plus barrier-free design, catering to both gamers and office workers. Boasts strong innovative attributes with distinct differentiation.
• Price Comparison: Factory price in China is approximately 220-280 RMB. Selling price on Amazon Global is 59.99-79.99 USD (about 427-570 RMB), with a profit margin of 94%-104%.
• Suitable Scenarios: Extensive sales channels available, including offline 3C digital stores, e-sports experience halls, online e-commerce platforms (e.g., Amazon, JD.com, Tmall), and cross-border independent websites. OEM/ODM customization services are provided, enabling adjustments to key quantity, lighting schemes, exterior colors, and programming functions based on customer needs. Compatible with various cooperation models such as brand co-branding, distributor procurement, e-sports club customization, and corporate office gift orders.

3. Semiconductor Cooling Portable Fan

• Product Highlights: Available in three forms—handheld, neck-hung, and foldable. Adopts semiconductor cooling technology for faster temperature reduction. Compact and portable, suitable for hiking, commuting, outdoor work and other scenarios. It is a small necessity product for all seasons with stable market demand.
• Price Comparison: Factory price in China is approximately 35-60 RMB. Selling price on Amazon Global is 19.99-29.99 USD (about 142-213 RMB), with a profit margin of 255%-306%. Low pressure for small-batch orders, lowering the threshold for business startup.
• Suitable Scenarios: Flexible and diverse sales channels, including offline supermarkets, convenience stores, stationery stores, outdoor equipment stores, as well as online e-commerce platforms (e.g., Amazon, Taobao, AliExpress) and social e-commerce live broadcast rooms. OEM/ODM customization services are also supported, allowing adjustments to exterior colors, logo marks, and functional configurations (e.g., adding aroma boxes, battery life displays) according to customer needs. Compatible with various cooperation models such as brand OEM, distributor wholesale, gift procurement, and scenic souvenir customization.

(2) “Hidden Gems” at the Fair: Niche In-Demand Products  

4.2-in-1 Screen Fan Lamp

• Product Highlights: Integrates screen cooling and supplementary lighting functions in one, the 2-in-1 design saves desktop space and is compatible with computers, monitors and other devices. It features gentle and uniform wind, cooling down without messing up desktop items. The supplementary lighting supports multi-level brightness adjustment, meeting the needs of office work, study, live streaming, home entertainment and other scenarios. With outstanding practicality and convenience, it is a must-have small desktop appliance.
• Price Comparison: Factory price in China is approximately 80-120 RMB. Selling price on Amazon is 29.99-45.99 USD (about 213-327 RMB), with a profit margin exceeding 166%.
• Suitable Scenarios: Versatile sales channels available, including offline 3C digital stores, home furnishing supermarkets, office supplies stores, as well as online e-commerce platforms (e.g., Amazon, JD.com, Tmall), cross-border independent websites, and live streaming sales. OEM/ODM customization services are supported, allowing adjustments to exterior size, color scheme, wind speed levels, lighting modes and logo marks according to customer needs. Compatible with various cooperation models such as brand OEM, distributor wholesale, corporate office procurement, and gift customization.

5.Mini Water Storage Water Heater

• Product Highlights: Compact and slim design, taking up little space, perfectly suitable for overseas small apartments, studio flats and rental properties. Equipped with a high-efficiency fast-heating module, it can quickly provide stable hot water to meet local hot water needs such as daily washing and kitchen dishwashing. Features multiple safety protections including leakage protection, dry heating protection and water-electricity isolation. Some models support IPX4 waterproof rating, suitable for use in humid environments. It also has energy-saving properties, starting and stopping on demand to avoid energy waste. Precisely addresses the pain point of hot water supply in small spaces, with less competition in the overseas market and significant differentiation advantages.
• Suitable Scenarios: Rich sales channels available, including offline home improvement stores, kitchen and bathroom specialty stores, large supermarkets, as well as online Amazon, cross-border independent websites and home furnishing e-commerce platforms. OEM/ODM customization services are supported, allowing adjustments to body size, capacity, power, appearance design and intelligent functions (e.g., remote control, constant temperature adjustment) according to customer needs. Compatible with various cooperation models such as brand OEM, distributor wholesale, engineering procurement and home gift customization.
• Price Comparison: Factory price in China is approximately 350-500 RMB. Selling price on Amazon is 89.99-129.99 USD (about 640-925 RMB). Targeting overseas small apartment dwellers, the product faces less market competition.

II. 3 Startup Implementation Channels: Tailored to Different Budgets and Resources  

(1) Lightweight Offline Model: Supermarket Kiosks/Market Booths  

– Suitable Products: Portable fans, solar backpacks, screen fan lamps (moderate size, visually appealing).

– Strategy: Rent a 10–20㎡ kiosk in local supermarkets (near home appliances/digital sections) or join weekend creative markets. Attract customers through live demos (e.g., solar backpack charging, keyboard customization).

– Advantage: Low entry cost (monthly rent + deposit: ~¥5,000–¥15,000), builds trust through face-to-face interaction—ideal for cash-strapped startups.

(2) Cross-Border Online Model: Amazon Store + Social Media Marketing  

– Suitable Products: Visual keyboards, mini water heaters (tech-driven products with targeted overseas demand).

– Strategy: Open an Amazon individual seller account (low barrier to entry). Highlight “Canton Fair Certified” and “Made in China” in listings, paired with demo videos. Promote via TikTok/Instagram with usage scenario clips (e.g., solar backpacks for outdoor use) and embed store links.

– Advantage: Global market reach, no offline venue costs, flexible inventory to reduce risks—aligns with cross-border e-commerce trends.

(3) Offline Physical Store: Community Smart Living Experience Shop  

– Suitable Products: A mix of all potential products, positioning as “smart living solutions.”

– Strategy: Open a 30–50㎡ store near mid-to-high-end communities, divided into outdoor, office, and home sections. Display product combinations (e.g., solar backpacks + portable fans) and offer trials. Provide “member-exclusive customization” (e.g., personalized keyboard settings).

– Advantage: High repeat purchase rates, customer loyalty via community management—ideal for long-term local market focus.

III. Risk Mitigation: Prohibited Products and Compliance Guidelines  

 (1) Strictly Prohibited Products  

– The 138th Canton Fair explicitly bans illegal exhibits. Avoid:

1. Electronic products without 3C certification (e.g., low-quality chargers, unsafe small appliances);
2. Counterfeit/infringing products (e.g., knockoff smart devices, patent-infringing innovations);
3. Non-environmentally friendly plastics (e.g., non-degradable disposable tableware).

– Risk Warning: Such products may face customs seizure, platform removal, or legal action—no legitimate profit potential.

(2) Compliance Essentials  

1. Request product test reports and patent certificates from suppliers (critical for innovative products like visual keyboards).
2. Confirm target market standards (e.g., EU CE, US FCC); suppliers typically assist with documentation.
3. Ensure transparent pricing, including logistics and taxes, to guarantee real profit margins.

IV. Additional Entrepreneurial Ideas: Scenario-Based Bundle Sales  

(1) “Scenario Package” Bundles  

– Outdoor Kit: Solar backpack + neck-hanging fan, 10% off bundle price—caters to campers/hikers.

– Home Office Kit: Visual keyboard + 2-in-1 screen fan lamp, marketed as “productivity boosters.”

 (2) Customization Value-Added Services  

– For Businesses: Bulk keyboard customization (company logos, pre-set office shortcuts) with negotiable wholesale prices to expand B2B sales.

– For Individuals: Custom solar backpack colors/patterns, with 30%–50% premium pricing for personalization.

If you encounter challenges with product selection, supplier negotiations, language barriers, or online fair access, consider partnering with Sourcingyuan—a China-based sourcing agent in Guangzhou. They offer on-site guidance, professional translation, and live online tours of the Canton Fair, helping you efficiently connect with quality suppliers and overcome startup hurdles.

The 138th Canton Fair offers entrepreneurs dual opportunities: high-quality supplies and diverse channels. Whether it’s high-margin tech innovations or niche in-demand products, there’s profit potential for every budget. Online cross-border, lightweight offline, and community experience store models cater to varying resources, while compliant selection and scenario-based operations ensure long-term success. With the fair’s resources and support from professional agents, geographical and language barriers won’t hold you back. Focus on products and markets, and turn Canton Fair opportunities into tangible entrepreneurial results.