I. Core Trends of the Pet Economy in 2025: Consumption Upgrading Drives the Emergence of Bestsellers

The global concept of pet ownership has shifted from “basic feeding” to “scientific and refined care”. Young groups (post-90s account for over 60%) have become the main consumers, willing to pay a premium for pet health, intelligent experiences, and emotional companionship. Data shows:

• The GMV year-on-year growth rate of pet food reaches up to 53.06% (cat main food track)
• The average transaction price (ATP) of smart products exceeds 1,000 US dollars, with sales increasing by 230% annually
• Functional products (healthcare, temperature control) have become the fastest-growing segment
• Cross-border e-commerce channels account for 47% of the market, and small-packaged, cost-effective products are more popular in emerging markets

II. Popular Categories and TOP List of Bestselling Products (2025 Tested Hot-Selling)

(I) Pet Food (Top Sales, Rigid Demand & High Frequency)

 

Segment Category	Bestselling Products	Core Advantages	Price Range	Target Market
Cat Main Food	Mafudi Grain-Free Freeze-Dried Cat Food	Top 1 domestic brand, over 500,000 monthly sales	15-25 USD/kg	Globally Universal
Dog Main Food	Born Free Functional Dog Food	Representative of mid-to-high-end multi-polar pattern	10-20 USD/kg	Southeast Asia, Europe & America
Cat Snacks	Mafudi Dried Meat Series	25 million monthly sales, cost-effective price range of 10-50 RMB	2-8 USD/package	Bestseller in All Regions
Dog Snacks	Fuohu Dried Meat Strips	Recommended by 432 KOLs, scenario-based seeding	3-10 USD/package	Social E-commerce Channels
Healthcare Products	Weishi Gastrointestinal Probiotics	Price range of 100-200 RMB, complete functional matrix	10-20 USD/bottle	Refined Pet Care Market

(II) Smart Pet Products (New Growth Engine)

1. High-end Bestseller: Homerun Smart Litter Box
   • Price range: 1,000-1,200 USD, monopolizing the high-end market (over 5 million monthly sales)
   • Core functions: Automatic cleaning + health monitoring, suitable for high-end mansion scenarios in Europe and America
2. Potential Product: PETKIT Smart Water Fountain
   • Advantage of interconnected ecosystem, price range of 50-80 USD, hot-selling in Southeast Asia
3. Temperature Control Equipment: Pet Smart Temperature Control Vest / Heated Cat Bed
   • Sales of winter clothing have tripled, with timed power-off function, price range of 30-100 USD

(III) Healthcare & Pharmaceuticals (Professional Rigid Demand)

• Anti-parasitic Drugs: ProAnt Oral/Topical Series
  • Domestic brand breaking through, replacing imports (Frontline / Revolution), 15-30 USD/box
• Functional Healthcare: Madden Joint Comfort
  • Suitable for senior pets, 20-40 USD/bottle, stable demand in mature European and American markets
• Exotic Pet Care: Leopard Gecko-Specific Constant Temperature Heating Pad
  • Precise temperature control at 30℃, 40-60 USD, high growth in niche market

(IV) Daily Supplies (High-Frequency Consumption, High Repurchase Rate)

1. Cat Litter Track:
   • Mass-market: Jiongbao Tofu Cat Litter (3-8 USD/2kg, over 50,000 monthly sales)
   • Mid-to-high-end: pidan Cassava Cat Litter (10-18 USD/2.5kg, hot-selling in Singapore / Taiwan)
2. Pet Furniture:
   • High-appearance cat scratchers (environmentally friendly wood + home-style), 5-30 USD
   • Foldable pet playpens (portable model), 20-50 USD, cross-border bestseller
3. Travel Equipment:
   • Fluorescent pet backpacks (shockproof suspension system), 15-50 USD
   • Multi-functional pet strollers (expandable activity area), 80-200 USD, high-end European and American markets

(V) Exotic Pet Supplies (Blue Ocean Market, Great Potential)

• Reptile Breeding: High-end small pet breeding enclosures (1,400-1,600 USD, preferred by professional players)
• Rabbit Supplies: Bite-proof food bowls + warm mats, 10-30 USD, sales growth of 31.37%
• Aquatic Equipment: Solar-powered flowing water filters, 20-80 USD, hot-selling in Southeast Asia

III. Practical Procurement Guide for Overseas Buyers

1. Precise Matching of Regional Markets

 

Market Tier	Representative Regions	Procurement Focus	Pricing Strategy
High-end Market	Singapore, Europe & America	Smart devices, natural food, functional healthcare	ATP ≥ 50 USD, focusing on brand certification
Mid-range Market	Taiwan, Malaysia	Mid-range main food, designed supplies, functional food	10-50 USD, balancing quality and cost-effectiveness
Mass Market	Indonesia, Philippines	Small-packaged dry food, basic cat litter, entry-level supplies	2-20 USD, prioritizing cost-effectiveness

2. Key Supply Chain Tips

• Food Category: Prioritize manufacturers with FDA/CE certification, shelf life ≥ 12 months
• Smart Products: Confirm voltage adaptation (110V in Europe and America / 220V in Asia-Pacific), provide English user manuals
• Seasonal Products: Stock up on warm-keeping supplies 3 months in advance (peak demand in Q4 of the Northern Hemisphere)
• Compliance Requirements: Exotic pet supplies must be labeled with “applicable species”, and pharmaceutical products require import filing documents

3. Three Core Principles for Selecting Bestsellers

1. Follow “top domestic brands”: Mafudi, Weishi, Homerun, etc. have formed global recognition
2. Lock in “functionally innovative” products: Smart temperature control, health monitoring, and environmentally friendly materials are core selling points
3. Layout “niche tracks”: Exotic pet supplies, pet clothing DIY materials, with low competition and high profit margins